UAAP CDC S86: #BlackGoldInYourArea

After the #RainOnEspanya, it is time for #BlackGoldInYourArea to bring back the gold in Espanya. The Successful UAAP S85 Campaign ignited the passion of the UST Salinggawi Artists in starting the #BlackGoldInYourArea campaign to let the fans and Thomasians feel the concert vibes though the teasers and publication materials.

For this campaign, we analyzed K-Pop promotions to identify trends that we can utilize to bring the hype to the UST Salinggawi Dance Troupe. I developed the style guide and assets for the team to maintain a cohesive style throughout the campaign.

Organization:

UST Salinggawi Dance Troupe

Year:

2023